Logo
Menu
  • Home
  • Practice Areas
    • Medical Malpractice LawHelping New York Medical Malpractice, Personal Injury Cases
    • Close
  • New York Injury News
  • Press release
    • Injury News
    • Motor Vehicle Accidents
    • Personal Injury Accidents
    • Construction Accidents
    • Medical Malpractice
    • Premises Liability
    • Product Liability
    • Work Related Fire Fighter Deaths
    • Wrongful Death
    • Close
  • Ask A Lawyer
  • Free Case Evaluation
  • Sitemap

Home » Injury News » Attorney SEO: Buyer Beware, Microsites Can Kill Search Engine Rankings

Attorney SEO: Buyer Beware, Microsites Can Kill Search Engine Rankings

New Source: JusticeNewsFlash.com
10/26/2011 // New York, NY, USA // Rene Perras…… Le Buzz // Rene Perras

New York, NY (Attorney SEO News) — All too often law firms are given a sales pitch for additional marketing services from another lawyer marketing company than the one they currently retain. It’s easy for law firms to think that the more efforts they employ to reach new clients the better. But, that isn’t completely accurate—in fact, “too many cooks can spoil the broth.”

In some cases, marketing agencies that only specialize in one marketing tactic, like pay-per-click (PPC), don’t always think about how their PPC campaign will affect another agency’s SEO efforts, resulting in a negative impact. This is why we advise law firms to hire one lawyer marketing firm that is experienced in creating lawyer Web marketing campaigns that encompass several attorney marketing strategies. The problem is, Internet marketing companies don’t often speak to one another, and aren’t necessarily aware how their marketing plan may affect your other marketing efforts.

For example, one of these tactics that could harm your whole SEO campaign is the creation of microsites or landing pages.

Microsites are a commonly used PPC tactic used by many of the major online marketing groups like the Yellow Pages and FindLaw. But lawyers beware; this technique to help generate traffic could actually damage your attorney SEO campaign.

A microsite, also known as a landing page, minisite or weblet, is created to target a niche market and act as a supplement to the primary website. These are often created for specific Web marketing campaigns, especially keyword targeting. For example, lawyers often create microsites for pharmaceutical litigation in order to target potential clients who were injured from taking the prescription drug. Once the potential lawsuits are over and the defective device or drug is no longer in play for litigation, that particular microsite can be taken down, without hurting their lawyer website SEO and rankings.

Microsites are tools that are used to help secure clients, but they can actually quickly destroy any future chance of acquiring cases. This is because many Web marketing companies don’t supply new and fresh content on each microsite, which leads to duplicate content and lost rankings. Many lawyer SEO companies claim that their microsites are on a proxy server, which prevents Google from crawling those sites—eliminating the threat of duplicate content. But can they really guarantee that Google won’t crawl them? No, not necessarily.

As I have stated before in “Law Firm SEO: Duplicate Content is Sure Fire Way to Kill Lawyer Website Rankings,” having duplicate content not only diminishes your credibility if someone else finds the same content on another website, it will hinder search engine optimization (SEO) efforts. Fresh, new and relevant content is the key to creating visibility, establishing authority and boosting your lawyer website to page one of Google.

If you’re going to use microsites, make sure you look after your own interests because no one else will. Ensure it is in writing that your law firm microsites are going to have fresh and new content, not re-purposed or recycled content as that will only hurt your efforts. In addition, always approve the design and content prior to launch.

But, if you decide to leave the lawyer SEO marketing company that supplied your microsites, make sure that they are taken down before you try a new approach to Internet marketing and have your former lawyer marketing agency put it in writing. Then do due diligence and monitor, and keep checking those sites to ensure they have been properly taken down so that they don’t pop up unannounced. This will insure your online investment and hopefully mitigate any possible negative impact.

In addition, have an accounting done of your current lawyer search engine results pages so that you can keep tabs on how well your lawyer website continues to rank.

In the end, it’s advised that you only hire one lawyer SEO marketing company to implement your law firm marketing campaign, rather than multiple firms. This will eliminate the threat of different marketing tactics negatively affecting one another.

About the author:

For over 20 years, attorney SEO specialist Rene Perras has worked with law firms of all legal practices to create successful lawyer marketing campaigns. For a free consultation and more information about lawyer marketing and attorney SEO, please contact Rene Perras at 720-ONE-RENE or visit Cepac.com.

Media Information:

Address: 244 Fifth Ave., New York NY 10001
Phone: 720-ONE-RENE
Url: Lawyer marketing – Rene Perras News Source: JusticeNewsFlash.com – Press Release Distribution

It's only fair to share...Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print
November 1, 2011   injurynewsreporter
Injury News
×

  • Attorney Website: Own Your Lawyer Website URL, Play By Your Own Rules!
  • Happy Halloween: Fun Facts and Safety Tips!

Recent News and Press Coverage

  • Todd Stager, Esteemed SEO for Lawyers Expert, Embarks on a New Journey with His Own SEO Firm March 11, 2024
  • Attorney Dan Powell Examines the Financial Challenges of Not Having a Living Trust: Implications for Business Owners February 16, 2024
  • Adam P. Boyd Leads Innovative Masterclass on Strategies for Law Firm Growth February 14, 2024
  • David Dardashti Donates to Expand Research on Sexual Violence Among Children and Develop Prevention Protocol. January 29, 2024
  • A Queens County Supreme Court jury rendered a verdict for $7 million In Medical Negligence Case December 1, 2023
  • Record-Breaking $700,000 Verdict by Mezrano Law Firm Redefines Justice in Personal Injury Cases November 30, 2023
  • The Law Office of Richard Roman Shum Unveils Comprehensive Guide on New York Divorce Laws October 12, 2023
  • Brooklyn Estate Planning Attorney Yana Feldman Offers Free Services for Israel-bound Volunteers October 12, 2023
  • Google Drops FAQ Rich Snippets so Custom Legal Marketing Released a Video to Help Lawyers Understand Why October 5, 2023
  • Bronx Injury Attorneys Explain How Damages Are Calculated August 22, 2023
  • ZeroRisk Cases, Inc. Utilizes Cutting-Edge Technology to Target High-Quality Plaintiffs in Talcum Powder Litigation August 15, 2023
  • ZeroRisk Cases, Inc. Unveils Advanced Website Platform and Digital Marketing Strategy for Increased Law Firm Growth August 15, 2023
  • The Search Engine Domination Society Achieves a 300% Increase in Client Calls for NYC Personal Injury Lawyer August 11, 2023
  • Federal Tax Credits ERC Updates and Releases New Informational Videos about ERC July 6, 2023
  • Who is Liable for Dooring Accidents? Bronx E-bike Attorney Glenn A. Herman Explains July 4, 2023
  • Weizhen Tang Announces Publication of Law and Justice: My Struggle During His 2026 Mayoral Campaign July 4, 2023
  • Enhancing Data Compliance with AdvisorVault: Heritage Brokerage’s 17a-4 Trusted Partner July 3, 2023
  • Attorney Beau Harlan: The Champion of Justice Unveils Comprehensive Legal Services for Vancouver, WA and Portland, OR June 28, 2023
  • The Legal Process for Motor Vehicle Accidents in New York City June 2, 2023
  • NYC Bicycle Accident Lawyer Explains Winning an Accident Claim March 20, 2023

Archives

  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2023
  • July 2023
  • June 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • October 2022
  • September 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • July 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • December 1999
  • January 1970
New York Injury News
1512 Schorr Place
PMB #35071
Bronx, NY 10469
718-210-1007
Copyright © 2025 New York Injury News
Go to mobile version